Email marketers try to gain your trust over the course of a mailing campaign through various techniques. Many of these aim to make them sound human and personable, so they can better keep you engaged. The most obvious example is addressing you by name. So I found myself writing an email today and Cc’ing a [...]

I keep getting solicitations to take Amy Hoy’s product launch class. They’re compelling emails, but I feel reluctant to register because they’re expensive and I’m sometimes too aware of the tactics she uses in her marketing.

To the SEO novice, the sites SEOBook and SEOMoz both stand out as noteworthy resources. Word of mouth has been strong for both, and even buried within acid remarks.